This morning, this landed in our inbox:
Hi there, My name's Sach. I'm getting in touch because Fusion Event Services is listed on Perfect Wedding Day, a growing UK wedding directory with thousands of wedding suppliers. I'm building out a directory of the UK's most trusted wedding suppliers, and I'd love you to claim your page...
Free, no card, no commitment, claim your listing in under a minute. Sounds harmless enough, and after the whole ukbride.co.uk saga a few years back, we've learnt to give anything like this a proper once-over before doing anything with it. So before clicking "Claim Fusion Event Services", we did what we always do - tried to find out who's actually behind it.
We got nowhere.
The site itself, perfectwedding.day, is polished. Nice design, sensible category list, county pages, a free "Planning Toolkit" for couples with guest lists, RSVPs, budgets, the lot. The About page has a story about a founder called Sach getting married in Essex and being so fed up with the chaos of finding suppliers that he built a directory off the back of it. Nice story. Lovely photo.
But that's it. That's all you get.
No surname. No company name. No Companies House entry under any name we could find. No registered office. No ICO data protection registration that we could turn up either, which for a site holding guest names, dietary requirements, RSVPs and supplier payment records is not exactly a footnote - it's a legal requirement for most outfits processing personal data at that kind of scale. The only tangible, checkable thing in the entire operation is an email address:
That's not a Companies House search coming back with "dissolved" or "liquidation" like some of the other Perfect-Wedding-Something outfits out there. It's a search coming back with nothing at all. No entity. No trail. Just a domain and a first name.
To be fair to them, the privacy policy itself isn't bad. Whoever wrote it clearly knows the shape of UK GDPR - it talks about data processors versus controllers, retention periods, hosting in the EU, the lot. But a well-written policy on a webpage isn't the same as a real legal entity standing behind it. Anyone can write "we comply with UK GDPR." The question is who "we" actually is, and right now we can't tell you.
Then there's the small print contradiction. Buried in their own Terms of Use is a clause banning anyone from sending "unsolicited commercial communications (spam)" through the platform. Fair enough as a rule for their users - except our listing on their site, and the cold email we received off the back of it, were both clearly built without us ever asking to be included in the first place. The email even has a line offering to take the listing down "no questions asked," which is a fairly clear admission that it went up without anyone's say-so to begin with.
Small thing, but worth a mention too - the links in the email are dead. SendGrid (their mailer) has apparently disabled them all, including the one that's supposed to let you opt out. So even the courtesy "we'll take it down, no fuss" promise currently doesn't work if you try to use it.
None of this is the ukbride.co.uk situation - there's no evidence of bullying contracts, threats of CCJs, or a Facebook group of furious small businesses, and we're not saying that's what this is. But we'd rather be straight with you than soft-pedal it: a site that holds supplier payment information on one side and couples' guest names, dietary requirements and RSVPs on the other, run by someone we cannot identify in any way beyond a first name and an inbox, is not something we're comfortable calling "trusted." Suppliers, think twice before handing over your business details and photos to claim a listing you never asked to have created. Couples, think twice before building your guest list and wedding website inside a tool where nobody can tell you who's actually looking after that data, or where it goes if the site disappears tomorrow.
We won't be claiming the listing until that changes. If "Sach" wants to get in touch and tell us who's actually behind Perfect Wedding Day, the door's open - genuinely happy to update this post if a proper answer turns up.
Until then: nice site, lovely story, but approach with caution on every front - suppliers and couples alike.